Once Playrix s ad-supported profit stream was integrated with Pangle s rewarded video ads, there was an immediate monthly eCPM uplift of 35%. This helped with ensuring success for the mixed monetization model. The Township team also made careful considerations in rewarded ad placement design, volume, and frequency to protect the player experience. This allows Pangle s rewarded video ads to generate exponentially higher CPM than regular ads, which in turn helps Playrix in achieving an efficient and profitable monetization model. By rewarding players for watching ads, an exchange of value between the player and the game is created. Given Township s integral setting and its mixed monetization model, Playrix decided to deploy Pangle s rewarded video ads for a seamless experience within the game. It was with this in mind that Playrix approached Pangle with the hope of increasing ad profits in the Chinese and Japanese markets. Therefore I don’t even think that was Homescape, but I can’t remember!!ĭid anyone else see this Ad too? Again I was playing Spider Solitaire on my iPad when it popped up.Taking into account that IAP profits may be insufficient, Playrix decided to also implement in-app ads (IAA) to amplify Township s monetization capability. But I looked online and there was nothing about Austin and Katherine getting married, moving out of that house, having a blonde daughter, Katherine dying, Austin and daughter going back, then having to fix it.

Then it shows something that I remember is similar to those “false ads” from Homescape but it’s one of those ads that gives you control of the pins that control the liquid flows.Īnyway, this ad was really sad and convincing, it really tries to guilt you into playing that game. It chose a vacuum to suck up water on the floor and it short circuited and exploded, then something fixed it up, but then it chose a hammer and it broke the toilet, and so the father and daughter are looking sad and it says “Can you help us?”.

In the ad, Austin (I think) is married to his wife (Katherine), the text said “We had a family” or something, and it showed him and her and their blonde daughter (yeah!) but apparently, the mother died and so Austin and his daughter have to move back to their old home, and similar to those annoying “false ads” with those mini games where you select stuff, you have to select stuff to fix up the house or things get worse. I was playing Spider Solitaire on my iPad and then an Ad came on, I remember it was another ad about Homescape, but it’s one I can’t seem to find anywhere else!

Homescape ad mobile game